A pay per click affiliate program, also referred to as PPC, is certainly one option you should consider when looking at affiliate marketing as a way to supplement or replace your income.
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Standard Pay For Sale Commission Model
The standard pay for a sale model can be a bit frustrated because of the complexity of the various models. While thousands of affiliate marketers have been able to build lucrative businesses using this model, it is not without its limitations. Specifically, no matter how many people click on your affiliate ads, if they don't make a purchase, you don't receive a commission.
If you have found it difficult to make money through standard affiliate marketing, a pay per click affiliate program may be just what you have been looking for.
Pay Per Click Commission Model
Unlike pay per sale affiliate programs, which only earn commissions when a visitor clicks through and makes a purchase, PPC affiliate programs generate commissions every time your ads are clicked. The commission is generated regardless of whether a sale is made or not. If your ads are correctly placed and are relevant to your site content, it's easy to make money with this strategy.
The flip side of using PPC to generate revenue is that you only earn a nominal commission for each click. Usually, this commission is based on what the advertiser is willing to pay. The more competitive the topic, the more advertisers will pay to get traffic to their sites. For example, if you are running a site about ice fishing, companies might not be willing to pay more than a few pennies per click. If your site is about losing weight, though, your ads will likely bring in a higher commission - sometimes a dollar or more per click. As your site traffic grows, these commissions can add up to a substantial income.
Google Adsense is by far the most popular PPC affiliate program. It offers several features that are attractive to internet marketers, and is very easy to use. All you need to do is sign up for an account, decide how you want your ads to look, and copy the ad code to your site. Adsense uses a system that automatically chooses pay per click ads based on the content of your site, so you don't even have to spend time looking for advertisers.
There are also a number of other pay per click affiliate programs you can use to generate income from your website or blog. Adbrite and Bidvertiser work in much the same manner as Google Adsense, with a few minor differences. Kontera is another popular option - instead of placing ads in a specific place, it turns words and phrases in your content into ad links. You can also find companies that use the pay per click model on sites like Share A Sale.
Using one of these pay per click affiliate programs should not be your only income generating strategy, at least if you plan to make a living from income marketing. However, using this method can give you a viable income stream that can significantly boost your online income.
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